Leave it to Miuccia Prada, who every season proves to be one of the most creative Italian designers, to put on a show where the spotlight is on the clothes yet personality takes center stage. For the Fall/Winter 2013-14 campaign, Prada has recruited three of the Hollywood’s leading men to model in the menswear campaign: “Skyfall’s” Ben Whishaw, “Django Unchained” star Christoph Waltz and Erza Miller, fresh of “Perks of Being a Wallflower” fame. Each one of them was selected to play an individual role, making a trinity that would showcase the point of view and style to the collection. The Old Europe flair of Christoph Waltz evokes a studied sense of elegance, the youthful aristocracy present in Ben Whishaw presents and alternative carefree charm, and the bohemian Erza Miller brings a youthful air of mystery.
Inspired by the ‘60s New Wave cinema, the trio is the protagonist of the Italian fashion house’s drama of wit and cinema. The campaign being shot by David Sims in London represents the modern man’s attitude towards dressing, with a dash of humor. He, who wears Prada, is at heart a gentleman, with a dash of dandy thrown in. He likes to be perceived as both eccentric and mysterious, and is an adorable snob. He doesn’t mind a bit of a bling, but he lets luxury speak mostly through materials- alpaca, cashmere and tweeds. In short, the Prada man wears the clothes, not the other way around.
If you are getting a feeling of déjà-vu, don’t be alarmed, for this is not the first time Prada ditched the traditional male models and went with high-profile faces, both in campaigns and in runaway shows. Such celebrities as Adrien Brody, Williem Dafoe, Gary Oldman and Tim Roth have walked the runaway and showed and naturalness that confirmed their talent as perfect specimens for the Prada pageant. If you’re still not impressed, the label has also employed the services of Benicio Del Toro, Aaron Taylor-Johnson and Harbey Keitel in their previous spring offering. All of them are men of substance, with a sharply defined sense of self and an effortless charm that disarms even the most resilient woman. For them, the clothes are just a finishing touch, the icing on the cake; designed in such a way that the wearer’s natural qualities are on full display. If you are such a man of substance, then Prada’s Fall/Winter 2013-14 collection is for you, it is a masterpiece of understated luxury, style and above all, personality.