Nomos Lux: The modern man’s undercover luxury watch

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If you take a look at Baselworld, Watches & Wonders and so on, you will think that all modern men wear skeletonised watches with dials the size of a miniature spaceship. And I love those things. Well, most of them, within the limits of reason(able size). They are spectacular and all you would want if you love to look behind the curtain and see the magician’s tricks.

But besides being quite expensive, this sort of timekeeping magic isn’t really one to be worn on your wrist day by day. Let’s face it, on most days you don’t want to be a show-off. Different yet discrete sounds better. And I would suggest this Lux model from Nomos Glashütte (or most of the other Nomos watches really).

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So what’s the deal with it and why does it look like the kitchen clock your parents once owned? I think it’s called retro style but personally (and the Nomos people agree) I think that the tonneau case looks quite sleek and modern. Definitely something you’d wear at work. Clear non-distracting dial, big enough yet not too big and traditionally elegant.

When it comes to styling you can choose from 5 different models: 2 in 18k white gold and 3 in rose gold with a matching dark brown hand-sewn rembordé Horween Genuine Shell Cordovan strap. Which, in layman’s terms, is dyed horsehide. As for the dial, you can opt for classic white, discrete shades of blue and grey or lemon yellow and rich brown. The cicada model (that is the bright yellow) was even voted 1st in the Luxe!Awards this year.

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Now let’s go beyond the shop window and see what’s inside. For starters, the modesty ends once you take the watch off the wrist and turn it around, because the DUW 2002 caliber with twin mainspring barrels is completely visible through the crystal glass back case.

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The manual movement is built in-house and has a power reserve of 84 hours. Then there are the little details like the hand-engraved balance cock or the 5 rubies in polished gold chatons. The devil is indeed in the details in this classy timepiece. But it doesn’t give away its inherent opulence easily, which makes it the modern man’s perfect watch for daily wear.

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